Chris Cardell Blog with marketing, business and general Chris Cardell's advice
Testimonials are one of the most powerful ways to drive new business. The reason is to do with trust: trust, or lack of it, is one of the big barriers to doing business, especially online where not only are identity-theft and other scams a real (if over-exaggerated) fear for many people, but in the vast …
Continue reading “How to Get and Use Testimonials from Your Customers”
If there’s one thing you should learn and take to heart when it comes to increasing profits in your business, it’s that email marketing works. If you use email marketing you’ll make more sales and make more money. It’s that simple. But (and it’s a big but) email marketing works only if you do it …
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Have you ever had the experience of seeing a movie trailer and thinking “That looks great”, but when you actually go to see it you find it doesn’t amount to much? Flat characters, boring story, terrible acting, and you come away feeling bitterly disappointed. Or maybe you’ve sometime heard great things about a restaurant, perhaps …
Continue reading “Chris Cardell – What Your website visitors REALLY want”
One of the problems with having a site ranking highly in the SERPs or being popular because of your activity and exposure on the various Social Media platforms is you get loads of traffic… but while it’s relevant to the overall theme of your site it’s not well matched in any specific way with your …
Continue reading “Chris Cardell – Getting More Website Visitors”
When we talk about sales conversions we tend to look at the whole idea of a “conversion” as being a single event. But very often it simply isn’t that at all, and is in fact a more complex process involving at least two steps – and often many more. If you send an email for …
Continue reading “Chris Cardell – The Horror of Cart Abandonment”
Most websites simply are not fit for purpose. They’re designed from the wrong premise, that the site needs to have a certain “look” that ties in with the company’s “brand”. The correct premise is to first decide what you want the website to do. Once you have the answer to that, it will tell you …
Continue reading “7 Internet Marketing basics that no one tells you about”
If you’ve studied online marketing for any length of time you’ll have come across the phrase “squeeze page”, which sometimes goes by the name “opt-in page”. Whatever you call it, essentially the page has a simple purpose, and that’s to gather the contact details of prospective customers so you can follow-up with them.
