Chris Cardell Blog with marketing, business and general Chris Cardell's advice
Testimonials are one of the most powerful ways to drive new business. The reason is to do with trust: trust, or lack of it, is one of the big barriers to doing business, especially online where not only are identity-theft and other scams a real (if over-exaggerated) fear for many people, but in the vast …
Continue reading “How to Get and Use Testimonials from Your Customers”
If there’s one thing you should learn and take to heart when it comes to increasing profits in your business, it’s that email marketing works. If you use email marketing you’ll make more sales and make more money. It’s that simple. But (and it’s a big but) email marketing works only if you do it …
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There’s an old story about an advertising agency getting ready to pitch for the account with British Rail, the company which ran the UK railways before privatisation and which was famous for late-running and cancelled trains, filthy stations and awful food. The agency was a small one as these things go, and knew it would …
Continue reading “Chris Cardell – How to Fix what you can’t see in your business”
One of the problems with having a site ranking highly in the SERPs or being popular because of your activity and exposure on the various Social Media platforms is you get loads of traffic… but while it’s relevant to the overall theme of your site it’s not well matched in any specific way with your …
Continue reading “Chris Cardell – Getting More Website Visitors”
Just recently I’ve been doing a lot of work with the new Gold Mastermind group, including looking at many of the Members’ websites — layout, design, content and so on. And while there are many simple mistakes I see over and over again, perhaps the least obvious to the untrained eye is in the content …
Continue reading “Chris Cardell – The Trouble with Being Boring”
Most websites simply are not fit for purpose. They’re designed from the wrong premise, that the site needs to have a certain “look” that ties in with the company’s “brand”. The correct premise is to first decide what you want the website to do. Once you have the answer to that, it will tell you …
Continue reading “7 Internet Marketing basics that no one tells you about”
Of late you’ll no doubt be aware I’ve quite forcefully been putting people off the idea of SEO and a very unhealthy reliance on so-called free traffic. While my arguments are sound and have been borne out over and over again, there’s still a lot of resistance to them from many, if not most, business …
Continue reading “Top 5 Free ways of getting qualified traffic to your website”
