Chris Cardell Blog with marketing, business and general Chris Cardell's advice
One of the problems with having a site ranking highly in the SERPs or being popular because of your activity and exposure on the various Social Media platforms is you get loads of traffic… but while it’s relevant to the overall theme of your site it’s not well matched in any specific way with your …
Continue reading “Chris Cardell – Getting More Website Visitors”
Just recently I’ve been doing a lot of work with the new Gold Mastermind group, including looking at many of the Members’ websites — layout, design, content and so on. And while there are many simple mistakes I see over and over again, perhaps the least obvious to the untrained eye is in the content …
Continue reading “Chris Cardell – The Trouble with Being Boring”
When we talk about sales conversions we tend to look at the whole idea of a “conversion” as being a single event. But very often it simply isn’t that at all, and is in fact a more complex process involving at least two steps – and often many more. If you send an email for …
Continue reading “Chris Cardell – The Horror of Cart Abandonment”
If you’ve studied online marketing for any length of time you’ll have come across the phrase “squeeze page”, which sometimes goes by the name “opt-in page”. Whatever you call it, essentially the page has a simple purpose, and that’s to gather the contact details of prospective customers so you can follow-up with them.
You’re no doubt already aware one of the key principles of marketing is measuring and testing. After all, we can’t possibly know if our marketing efforts are bearing fruit unless we can measure the results of what we’re doing. And once we’ve measured how effective a given strategy is, then it’s only a small step …
