Chris Cardell Blog with marketing, business and general Chris Cardell's advice
One of the biggest mistakes I see businesses make time and again is to concentrate on getting more leads to the detriment of something just as, if not more, important. They put a lot of effort into their lead-generation but then they miss out something so fundamental to marketing that, in many cases, almost all …
Continue reading “Follow-Up – The Secret ingredient to increase Your sales”
Most websites simply are not fit for purpose. They’re designed from the wrong premise, that the site needs to have a certain “look” that ties in with the company’s “brand”. The correct premise is to first decide what you want the website to do. Once you have the answer to that, it will tell you …
Continue reading “7 Internet Marketing basics that no one tells you about”
Ask most business-owners what’s the most important thing in getting more customers, and you’ll get a massive range of answers. Some will say having a really good product — the best on the market if at all possible — is the best way to do it. Others will say having a really great website. Still …
Continue reading “Chris Cardell – How to make your prospective clients trust you”
